An Indiegogo crowdfunding campaign has raised over $40,000 for a bunch of charlatans to make what they call a ‘cocktail fortifier’: a tonic containing a handful of herbs and vitamins, which they strongly imply (although carefully avoid stating explicitly) will prevent hangovers if added to alcoholic drinks.
The product is called Ficks Cocktail Fortifier, comes in three flavours (ginger, lime and lemon) and costs $15 (about £9) for an 8 oz (240 ml) bottle. That’s almost £38 per litre, significantly more expensive than alcoholic spirits (Bombay Sapphire gin is about £25 per litre), and that’s for a non-alcoholic product, basically a mixture of ginger and vitamin B, which is probably less nutritious than a fruit smoothie and a multivitamin tablet (Tesco Red Berries smoothie, £1.20 per litre).
