(Originally published on 29th January, 2010)
A Hate List spin-off, which I’d vaguely been thinking about doing for about 15 years before finally getting around to it. Presented in the lazy, tired format of an annual awards presentation.
The “I Want To Punch You, Not Buy Your Product” Award
Runner Up: Pringles
“Oh wow! They’re in a bag. I wasn’t expecting the bag.” Presumably because you’re a total cunt in a Pringles advert. Actually, I suspect the end of this vox pops was cut in editing: “I wasn’t expecting the bag… But I was expecting some foul, salty papier-mâché discs, and those expectations have been met.”
Winner: Envirofone
One of the worst vox pops adverts of all time. Every single person who appears in this heinous clip makes you want to kick them in the nuts or fanny as appropriate. There’s a lot more that’s wrong with this whole concept, such as the fact that the company name infers it’s a primarily environmental project, but the ad shoehorns in the issue of the environment right at the very end as an afterthought, after spending 95% of it telling you how much “WONGA!!!” and “READIES!!!” you could get. (Note to admen: try speaking to some real people. Seriously.) But mainly it’s a neck-and-neck competition to see who can annoy you the most in just a few words ham-acted to camera. For me, the “WONGA!!!” guy narrowly loses out to the chap who apparently has an orgasm at the idea of “ONE HUNDRED AND FIFTY POUNDS!!!”
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