Last year, I wrote an article Lego for girls about a 1981 Lego advert, and the stark difference it showed between the company’s marketing strategy and gendering of its products, then and now.
(Apparently another blogger call “HuffPost” just got round to doing this last month as well, but we can’t all be on the cutting edge in this fast-paced new media landscape.)
Another blog called Women You Should Know just posted a follow-up article by Lori Day who, it turned out, was a friend of a friend of the girl from the original advert.
That much-blogged and shared 1981 Lego advert
In an earlier post, I was bemoaning the level of aggression, conflict and franchising which dominates the current Lego marketing strategy, after seeing an old Lego advert from a better time.
Here’s that advert again:
Right. I’ve ranted about this before (see The Hate List 13.26) but I’m going to do it again.
The way Lego is currently marketed is a disgrace.