Apart from those few religions which started as conscious scams – Mormonism, Scientology – most begin when some well-meaning person has a sincere spiritual or moral insight, and tries to pass it on to others. But 99% of the human race are not in the market for sincere spiritual or moral insight. They just want something to bow down to.
I thought it seemed a bit of a shame to rule out the whole region just because of a lack of tourist spectacles, especially when it has such a strong cultural identity. I was keen to experience the Punjab for myself, and was already considering going off piste and looking for a couchsurfing contact in the middle of nowhere, when a better option was presented: my couchsurfing friend in Chandigarh suggested that I go and stay with his parents at his family home in Dhuri, a small town (a mere 50,000) in rural Punjab some 130km from the state capital.